What triggered this post was an experience I had a few days to a week ago, where I stumbled across one of the most unprofessional and amateurish PR people I have ever had the misfortune to come across, the poor dear had no clue (and I think still hasn’t got it) about what the job requires. And in the typical Jordanian and Arab way if you give them criticism instead of digesting it they spend the time arguing and then personalising… O well the right person for the right job NOT! 😀
I have tackled this subject before but I thought it was worth writing about it again. After all repetition creates an expert (unless you are repeating the same mistakes again, as it seems PR and events co-ordinators in this town are doing).
I mentioned in an earlier post (YES! You have to go back and try and find it. Don’t be lazy!). We have a major problem concerning the definition and job descriptions of Public Relations, Marketing, and Human Resources.
It seems they sometimes (yeah who am I kidding, in this town they ALWAYS get bundled into on Godawful mess) get tossed in togethter, it seems even multi-national companies have no clue.
LEARN THIS WELL: MARKETING AND PUBLIC RELATIONS ARE TWO DAMNED SEPERATE THINGS AND SHOULD NEVER BE PHASED INTO ONE DEPARTMENT BECAUSE YOU THINK YOU WILL BE SAVING MONEY, WHAT HAPPENS IS THAT YOU JUST MAKE A MESS OF THINGS……
And if you hire some one for public relations make sure they are qualified, and that they know exactly what the job is about. The job is so much more than running around giving out your business cards, and taking pictures of all the wrong people at an event.
The job also consists of building up a rapport and a mailing list of clients and movers and shakers who will make your events interesting, and who will bring about the much needed hype to your product and/or event.
Hiring something that has no clue as to what the job consists of and entails only reflects badly upon the management, and the people who hire these failures (Some could say it shows a blatant disregard for the importance of that position and sad to say the people you represent especially if it is a multi-national chain).
As for event planners and so called medai people, when you hire a 20-something be sure that your guest-list is not filled with potential clients and media people but with their friends whom they think are movers and shakers but only wind-up being moochers and leeches and silly little snotty nosed brats who are clueless.
Also when you hire a Hotel for an event make sure you place someone in charge who understands things like that and has a rudimentary understanding of etiquette, some one who knows the you don’t flood the event with the savoury and sweet at the same time (yes that happens again and again).
It still boggles the mind that one has to write and bitch about things like these, I mean seriously haven’t people learnt it by now? Obviously not because here I am again writing about it.
Public Relations Officers, and Marketing and Event planners please get your act together, and learn your jobs.
People running the show learn who to hire and learn who to invite, when you go to events all you see are little bratty unappreciative little creeps who are just opinionated and entitled and have absolutely no interest in whatever you have to promote (basically they are there for the free food and drinks, preferrably alcohol if available)…..
Well that is all for now….
P.S. I could name and shame these people but not this time out of respect for a dear friend of mine who does regular business with some of those people who represent international chains sooooooo……… 🙂
P.P.S. If anyone wants a giggle then re what I wrote and posted in 2010. 🙂
Not much has changed on THAT scene….
Are you on the list? We ferry imbortant beobles, don’t you know who I am? 😀
Are you on the list? We ferry imbortant beobles, don’t you know who I am? 😀 Share
Thursday, 01 July 2010 at 09:37
Hello Skinlovers been a while!Let’s see, my title says it all.
I posted a thing a while back about O beach and the VIP & guest list syndrome we have in this town.
SO I will cut a long story short:Listen you incompetent nincompoops who have not got a clue…
VIP lists are created after due diligence and research, you DO NOT HIRE A 20 SOMETHING TO COMPILE IT! Because they will immediately put their friends on it…
I will copy paste what I wrote in the other post (for the lazy sod who can’t be bothered to read it):
” Seriously how many events have happened over the years and when I went I had to walk out, REALLY I MEAN REALLY!
Hyping a place to be the nr.1 or the “In” place to be before you have opened is retarded and redundant (proof should be given). Here’s another example, a new place was going to open and everyone was scrambling to get on the list (not I!) and everyone was using their connections. Well I went to a small gathering and there were two English girls and they had been put on the VIP list, and I thought to myself WTF? So promptly I decided the place was not for me. No reflection on the girls, they were educated, sweet, polite absolutely adorable company, but, they were not VIP’s, or at least by my definition of a VIP. The list to me was obviously compiled by a horny young man with raging hormones in the hope of a quick roll in the hay! 😀
So whenever I hear of a place or a party that’s slamming or whatever they call it these days, I treat it with a very large and healthy dose of Scepticism, after all I refuse to go some place and be bored to the brink of suicide or manslaughter, by a bunch of idiots who can’t handle their alcohol, and who think just because there is a “free-bar” that they should promptly get drunk… What are and where are we? High-school?